Super storm Sandy and the following nor’easter may have dealt us quite a blow, but I am pleased to report that the county is actively working to get our businesses up and running as we move toward the next year and the next tourism season.
Through a coordinated effort, we are encouraging visitors to return to Monmouth County’s beaches, parks, historic sites, cultural attractions and shopping venues.
We are doing this by actively participating in the “Jersey Shore OPEN” campaign. This is a grass roots effort to encourage businesses to display a specially created “Jersey Shore OPEN” sign for Monmouth County. This regional approach will help further our many public relations efforts to spread the word that Monmouth County is recovering and open for business.
I encourage your business to join this campaign. By displaying this sign, your local business can clearly show that you are open and supportive of other Monmouth County tourism efforts. You can download the sign from the county website at www.tourism.visitmonmouth.com. The “Jersey Shore OPEN” campaign is a joint program with Ocean County Tourism and the Jersey Shore Convention and Visitors Bureau.
Tourism is important because as an industry it supports thousands of jobs and typically generates nearly $2 billion in business activity for the county. We are confident that Monmouth County will return to prominence as one of the best family vacation spots in the state.
I will convene a roundtable meeting with mayors from various municipalities in January. We will address the 2013 tourism season and offer the help and assistance of the county’s tourism division. Our local leaders will be of great assistance as we focus and target the county’s 2013 promotional program.
The county’s 2013 tourism promotion activities will include creating focused radio, print and internet promotion on recovery efforts and business and attraction reopening. We are also expanding social media efforts to promote and engage visitors and residents. Keep in mind that we will also distribute the 2013 Visit Monmouth Travel Guide that is the cornerstone of the county’s efforts to promote Monmouth County as a tourism destination.
Monmouth County will also participating in targeted, key travel shows such as the Philadelphia Inquirer Travel Show, the Atlantic City Boat Show and the Montreal Hunting and Camping Show. These travel shows are uniquely suited to the visitors who enjoy vacationing at the Jersey Shore.
Remember, the county tourism division is here for you. If you have out of town visitors, call 732-431-7310 and they will put together a packet of information to help you entertain your guests. Likewise, if you have a business that relies on tourism, the office can help you connect with many ways to reach visitors. Together we will strengthen our economic vitality and restore the wonderful quality of life that Monmouth County enjoys.
Happy Holidays and get ready for a great 2013.
- Thomas A. Arnone is Freeholder Deputy Director Monmouth County and Liaison to the Department of Public Information and Tourism