Coronavirus: 11 psychological reasons why we hoard toilet paper in a crisis

As the COVID-19 pandemic rages, frantic shoppers everywhere are stocking up for the long road ahead. Canned goods, hand sanitizer, cleaning products, bottled water are all hot-ticket items.

But there is perhaps nothing in so high demand as toilet paper.Turns out the sudden, desperate need to have ALL THE TOILET PAPER regardless of actual need is one of the unlikely consequences of the very things that make humans human.

To discover why we tend to hoard a product we don’t actually need to survive in tough times, Inverse spoke to seven experts from across the fields of marketing and business, psycho…